10 Graphic Design Trends for 2019

18. 02. 2019.

 There’s tons of information about the 2019 design trends on the internet. Everybody is talking about their own predictions in graphic and web design. I studied approx. 20-25 sources and collected the most common ideas to make up my own list.

 Without further ado, let’s see my top 10 list of design trends which in my opinion will determine 2019.



1. Custom Typefaces: Experiments, variable, smashing stereotypes

 For 2019, typography experimentation and pushing what is possible with type on the web will likely become a trend with new website designs in the coming year. Since experimenting with type is much easier in print, expect to see the same way type has been treated in print to move to the web as we learn new ways to code for typography.


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 All the big brands (AirBnb, Apple, Google, etc) are forking out the big bucks creating custom typefaces for their brands. This guarantees a unique outcome.​​​​​​


2. Bookman & Oldstyle Serifs

 Even if you’ve never heard of the terms “Oldstyle Antique” or “Bookman”, you’ve most definitely interacted with these typographic styles before. Originally designed around 1858 for the Miller & Richard foundry in Scotland, Oldstyle Antique was the precursor of “Bookman Old Style”, a font you might be familiar with from using either Windows or Mac operating systems.

 With the generic, sans-serif typeface being the face of nearly every global company, brands are now rebounding and bringing back some emotion in the form of personality-packed serif typefaces, often in Bookman, Oldstyle or transitional styles.




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 Their subtle contrast and high legibility make Old Style serifs a great choice to emphasize a brand’s elegance. As more companies try to position their products as sophisticated and high-quality, we will see plenty of Old Style serif revivals in 2019.



3. Complex Gradients

 Gradients have seen a huge comeback in late 2017-2018 and are here to stay even in 2019. With names like Apple or Instagram using them in their branding, this is definitely a winning choice in 2019 as well.

  There was much noise made in the past year or two about the “return of the duotone”. Now, often contributed entirely to Spotify and their iconic playlist covers, the two parallel trends have combined, making 2019 the year of the duotone gradient.


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 „… this year, there’s been a big focus on duotone gradients as opposed to flat colours, which are more limited. A lot of websites are now using brighter gradients with dark schemes, to give a slick, almost tech feel.” Mitchell Nelson, lead creative at Jazzbones

 Vivid, dreamy color palettes and subtle shading add unreal depth to illustrations that would otherwise remain flat.


4. Metallics

 Gold never goes out of style but in graphic design trends 2019, we will be seeing a lot of other metal elements, incorporated into the designs, as well. Especially when it comes to 3D designs, golden and other metallic elements take the whole composition to the next level, making it look expensive and exclusive.


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 Displaying various metals with an iridescent color effect is a quite trendy look, as well. Such designs look enchanting and mesmerizing as they show a beautiful palette of lustrous colors when the light hits their surface.


5. Blue and Violet Hues

 Even though the colour of the year 2019 is Living Coral, other colours such as blues and violets are predicted to take over the colour world this year.


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 One of the biggest graphic trends in 2019 will be the use of shades of blue, violet and black in the design to give a feel of ‘cosmos or galaxy.’

 These colours and shades not only reverberate well with the modern audience, but also appear brighter and beautiful on smart-display devices that possess excellent display features.



6. Minimalism & Simplicity & Sustainability

  Less is more! Though it may be tempting to feature a lot of text or different fonts in your packaging, this can create a cluttered design.

 Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.

 Minimalism will continue to dominate the digital landscape in 2019. Animations and fade-in effects that make scrolling more engaging will give web pages freedom to space out their content and thus result in more whitespace, contrast and clear typography without too many distracting elements.


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 There’s been a broad trend towards simplicity in design for some years now, and it shows no signs of slowing down. In fact, as we live more of our lives on apps and websites, it seems only to be accelerating.

 Whether it’s a campaign to drop it or a massive sea life incident, it seems like plastic is permanently on the news these days. Consumers are looking for more conscious, sustainable ways to use, carry, and dispose of the goods they purchase. This behavior has encouraged brands to source biodegradable packaging materials, which in turn opens possibilities in the world of design.


 Eco packaging will make an even greater appearance in 2019, as more cities around the world ban single-use plastics and/or impose plastic bag taxes.

7. Hand-Drawn Graphics

 Illustrations are becoming more popular due to the latest innovative tools such as digital pens and stylus that can be used on touchscreen laptop or tablets.

 Hand drawn texts always succeed to attract attention since they possess the traits of originality, innovativeness and intimacy in design.




 According to recent statistics custom made illustrations can convert 7 times better than any stock photography. A unique illustration with bold colors will definitely make a business stand out.

 This is a major trend that kept on growing in the last years. From landing pages, to entire websites, custom made illustrations are taking the web design industry by storm.​​​​​​​

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 After years of bold, thick lines in illustration, there’s been a recent rise in more delicate, elegant illustration. Heavily influenced by botanical and natural elements, this trend is more feminine and appeals to a more innocent and childlike part of us all. We’re seeing it take a front seat particularly in packaging design, where intricate designs are rendered beautifully against a textured paper background. With addition of premium materials like foil and embossing, these designs strike a balance between maximalism and simplicity.


8. Negative Space or Open Composition

 Not so long ago, designers used to put frames on everything to achieve the feeling of a finished design. Lately, there has been a tendency for open, airy designs which seem to show only a part of the whole “picture”.

 Open composition often tap into the viewer’s imagination, making you wonder what else is there. Web design, as a part of the graphic design, in 2019 will also characterize with full-width open compositions and interactive websites to prolong the experience.


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 These compositions embrace white space and eschew clear hierarchy. The elements in these compositions feel loosely tethered to each other, as if they could float away. Often open-styled, seemingly chaotic, broken and cut-up, these compositions take a very strong design hand since the placement of each element is anything but random.


9. 3D-Design & Augmented Reality

 3D illustrations have known a big boom in the last years, with big brands using 3D renders for their products like: sneakers, sports gear, in packaging design and many more.




 3D typography especially feels just about ready to pop. The best part about it is there’s no particular type that works best for this trend: bold, skinny, sans-serif, script, any font can be rendered in 3D.

 Beyond typography, there’s a lot of gorgeously rendered 3D compositions that give the impression of being still-lives from distant planets.

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  Augmented reality is making itself present in fields such as web design or app design. Many online stores have tried to include augmented reality into their websites as well. And it is set to grow drastically in the next few years. Keep an ear out for the term Extended Reality (XR) which stands for any form of digitally altered reality, comprising Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR).

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10. Asymmetry & Broken Grid Layouts

 Because these layouts break free from the rigid and predictable grid, they deliver more kinetic energy and movement. An asymmetrical layout, whether on a design composition, in an app or on a site, demands attention. The user feels an innate curiosity about where the information and graphics might go next, creating a feeling of wonder and interest as they scroll or peruse a design.

 This type of design — one that favors the unexpected, pushing boundaries, and experimenting with asymmetry — has been around for a while. It’s been used as a technique to help stand out from the crowd, to draw attention, or to otherwise experiment with design. However, in 2019, it is making more of a statement and becoming more common on the web.

 Overlapping elements in web design have been here for the last couple of years, combined with broken grids can create a unique creative layout.


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 The concept of the grid in design terms is an imaginary plane with horizontal and vertical lines, used to help layout elements on the page or screen. With most websites, the grid is easy to point out — you can look down the left side of the website, for example, and see the logo, title, and content, line up together, for the most part. When you have a broken grid, you have items that are pushed around on this plane in a way that makes the grid feel less rigid, or broken.


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