I want to create a website. Where do I start?

28. 10. 2018.

6 Tips on Launching Your Own Website

 Do you already have your own business but no website to promote your services and products on? Would you like to create your own website but the information on the internet are way too overwhelming? Are you a blogger and you’d need a cool blogging page for your hobby?

If you’ve been thinking about how wonderful it would be having your own website then here are 6 tips to think through before you dive into it.

1. Who am I and what do I stand for?

 You need to know the values, attributes and goals that determine you as a person and also your business. These concepts will make up the brand you represent. Your brand design should be taken under consideration when creating your website. These elements should be incorporated in the web design too in order to give the same notion and experience to your customers as well as your brand does.

If you already have these concepts, it will be easy to come up with the right colors, fonts, etc. that truly reflect “your vibe” to your audience.

2. What is the purpose of my website?

 Think about what you want to achieve by creating a website! Many people think that it is enough to have a web page, be visible on the internet and visitors will come. I wish it was that simple…

Decide what your purpose is in the beginning. Is it online sales, or collecting subscribers, maybe promoting services or rather increasing views on posts? As soon as you have your goal, the structure of your website will be adapted to the expectations. It does not matter which one you choose. The gist is to have a concrete idea way ahead unless you’ll have a fancy website with no visitors.

3. What do I need to think of content-wise?

 A lot of things can be listed as part of a website’s content; pictures, videos, placeholder texts, call-to-action buttons, social media sharing, contact forms, web shop, etc.

It is good to know what elements you already have or can create by yourself. For example you have good quality pictures, or you have excellent skills in copy-writing or you have a YouTube channel to integrate into your website.

Every little thing that you can contribute to your page will make it more unique and also saves you a lot of money. As a result you will not have to buy expensive stock photos or pay a marketing guru to come with some texts for your site. But be aware of the copyright and intellectual property laws and never claim something as your own if it is not the case!

4. How much will my website cost?

 I think this may be the first question that pops into your mind when thinking about your own web page. The answer depends on you! How much are you willing to spend?

As I mentioned in section 2, if you just want to be visible on the internet, you can create a free website for yourself. There are many free web page creating services on the web. But do not be surprised if they will not produce the expected results.

If you choose to have a well-functioning web page a.k.a. one that attracts visitors and have a high ranking in search lists then you may have to save a little.

If you want reliable and thorough service, I would calculate with at least €350. But of course the sky is the limit depending on your individual requests.

If you are interested in approximately how much your website would cost then please fill in this form and I send you a custom quote soon.

5. What are those mandatory elements my website should have?

 As a result of the EU regulation, you must place a Privacy Policy (GDPR) statement on your website in case you are collecting personal data (e.g. name, email address, phone number, etc.) from your visitors. If you are not running your business as part of the EU, please check the relevant laws that are in place in your country.

If you also tracking and analyzing ongoing traffic on your site (with the help of Google Analytics for example), do not forget about the Cookie Declaration.

You must also know that as the sole owner of your website, you are responsible to have these notices placed by the designer/developer of your site.

6. Who is going to maintain my website?

 When your website is ready, it will look as the one you’ve dreamed of. Right! But what happens if something needs updating or you would like to post a new article, a photo or the content gets outdated? If you would like to have the opportunity to be able to edit your website without help, let your web site creator know about it.

In case the base of your website is CMS (content management system), there will be no problem. You’ll be able to edit what you want. This way you will not have to pay someone else to make the changes for you.

It’s a bit harder if you get a web developer to code your entire web page. In that case, you will not be able to change a single word in it unless you are the master of code language. 🙂

+1 Attracting attention

 What is the difference between you and other similar businesses? What is that extra something that you can offer and others cannot.

You can think of something little but the point is to make your site unique and bring attention to something new and inviting. This may be a one-time offer or a brand new product that no one or very little have thought of before. Try to come up with such an idea and you’ll succeed.

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